Visual System & Promotional Materials, 2025
Client: University of San Francisco
A class of twelve students collaborated to create the visual identity for USF’s Entrepreneurship & Innovation Initiative. The project included campus focus groups that helped surface student needs and expectations towards the initiative. These insights guided the early design directions, which went through several rounds of revision as the team refined the tone and visual look. Within this larger process, contributions included developing the final merchandise concepts and producing the promotional storyboards that helped shape the overall goals and visual direction of promoting “Entrepreneurship for All.”
Raymond Nairn
@ Raymond Nairn 2025